Styles of Music Videos

Narrative
A music video which contains a story is a narrative. The benefits of these types of videos is that they intrigue the audience, and keeps them watching even if they don't enjoy the song. Another benefit is that it is entertaining for the viewers and leads more people to view it. The disadvantages of a narrative video is that if the story isn't good the viewer may find it boring. Also, it may cost a lot of money to make.

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Performance
A performance video is where the band is the centre of attention as the play their instruments. The advantages of this is that it exposes the audience to the faces of the band, this gains popularity. The negatives are that it may get repetitive and boring.



Pastiche and Parody
This video contains pastiche and parody.  Pastiche is when an artist has a video which is a reflection of past eras. They usually display this with costumes and the set. A parody video is where an artist mocks or tributes another famous artist. For a pastiche video there can be some disadvantages such as some may not get the reference to the past era.



Animation
This is when a music video is purely animated. It can feature other aspects but it is mostly animation. It can be various types of animation, like hand drawn or claymation or CGI. The benefits of this is that the creator has the freedom to be creative and make things you can't do in real life. Also, it costs less than making a complex video in real life.



Intertextual
This is when a video is based on a well known movie or story etc. The advantages of having an intertextual music video is that people may get the reference and enjoy the video more. Furthermore, it will make people share the music video on social media as they'll want everyone to see it. On the other hand people may not get what the video is trying to be, therefore they won't enjoy it as much.

Concept/Abstract 
A concept video is where the song has nothing to do with the video. They are more abstract and make little sense. The advantage of these types of videos is that it can be interesting for the viewer and engaging. It also makes the audience analyse the video and think about what it may mean. The disadvantage is that it could be too weird therefore the viewer will dislike the video.


Cinematic
This is a music video which features clips of the movie the song is for. The positive of having a cinematic video is that fans of the movie will listen to the song and watch the video.