Final Music Video

David Powter - Bad Day

Magazine Advert

Digipack

Branding of the Spice Girls

Rough Cut

Animatic

Story Board

1. Train

- wide/mid shot of train going past

-show tanya and arsena going inside train                 

2. Inside Train

-pov angle, mid shot

-tanya and arsena talking

3. Picadilly Circus

-wide shot

-pan sideways 

-establishing shot

4.Chinatown

-pov angel

-wide/mid shot

-tracking shot

-high angle

-arsena, tanya and naomi walking

5.Kpop/Anime store

-pov angle

-mid shot

-tracking shot

-long shot

6.Five Guys

-pov angle

-tanya, arsena and naomi eating

-mid shot

7. (near) Trafalgar Square (statue people)

- pov angle

-wide shot

8. M&M World

-pov angle

-mid shot

-high angle

-close up

-pan

9. Sunset

-time lapse

-wide shot

Album Art Exercise

Today we learnt how to edit a album cover on Photoshop, in preparation for our real digipack. We auto generated a band and album name, to come up with the title. As the picture I was given was quit crowded and detailed I didn't need to do much to the photo in Photoshop. Thus, I only enhanced the contrast and vibrancy to make it more attractive and bright. I added the artists name and the album name in this particular font. The reason for my font choice was because I think that it suits the album concept best. Along with this I chose these colours to suit the background image. 

Copyright

To get permission to use the song we chose we asked the artist of the song for consent. We did this through twitter as it was the easiest way to get in contact with her.

Costumes

Ed Sheeran - Sing

Shot List

Shot List
Scene	Shot Number	Description
Train Station Leicester Square (M&M World) Piccadilly Circus Covent Garden (Five Guys) China Town LBack to) Piccadilly Circus  Greenery/ Park	1, 2, 3, 4, 7, 15, 27, 28, 29 5, 6,  8, 9 10, 11 12, 13, 14 15, 16, 17 18,19, 20, 21, 30, 31, 32 22, 23,24, 25, 26	Mid shot, close up shot, point of view shot and low angle Long shot, wide shot, close up and birds eye view Point of view and Mid shot Wide shot Wide shot, long shot and point of view shot Point of view and wide shot Close up

Location

Location Visit Sheet Music Video Title: Sun Goes Down Writer: Arsena, Naomi and Tanya Director: Naomi Nuamah Date: Friday 2nd October and Wednesday 7th October

Access to location via: Train, bus and walking Name and number of location contact: Leicester Square  Picadilly Circus China Town Train Station Covent Garden Location Info: Leicester Square - Here we are going to M&M World, as a way to showcase some of London's exciting tourist areas. We will be showing ourselves enjoying the attraction as a part of our music video. We wanted to go here because we thought we could get some shots of us amongst a scenery which is colourful and attractive, which reflects our colourful and bright song.   Picadilly Circus - We wanted shoot a wide shot of this place as it is an appealing and interesting part of London. We also wanted to go to as many of London's iconic tourist attractions as possible, and this was one of them. China Town - We wanted to go here as it showcased different cultures in our music video. We liked this area as it was a well decorated and aesthetically pleasing which we wanted to feature in our music video.  Covent Garden - We wanted to go to a restaurant in Covent Garden, which was Five Guys. This gave us the element of a day in the life of friends on a day out in London. We also wanted a variety of locations and tried to fit in as many as possible .

Health and Safety Issues to note: Be careful around the trains   Don't run on the escalators    Keep together as someone may get lost

Potential Filming Problems : We could, by mistake delete some of our footage A member of our team could not show up Our camera could stop working/lose battery A piece of equipment could break There could be too many interruptions during filming

Additional Notes:  (map of area/weather forecast etc)  The weather on Friday

Lyrics

We chose this song as the lyrics empathise with the concept of friends and travelling. We tried to fit our music video with the lyrics so they's make sense together. The lyrics highlighted are the ones that really stand out and go along well with what our music video is about. 

Lyrics

Nothing's ever what we expect
But they keep asking where we're going next
All we're chasing is the sunset
Got my mind on you

Doesn't matter where we are are are are 
Doesn't matter where we are are are ar-are
Doesn't matter no
If there's a moment when it's perfect
We'll carve our names 

As the sun goes down
Hey
As the sun goes down
Hey
As the sun goes down

As the sun goes down
Doesn't matter where we are are are are
Doesn't matter where we are are are ar-are
Doesn't matter now

You are so lonely now [x2]

Nothing's ever what we expect
But they keep asking where we're going next
All we're chasing is the sunset
Got my mind on you

Doesn't matter where we are are are are 
Doesn't matter where we are are are ar-are
Doesn't matter no
If there's a moment when it's perfect
We'll carve our names 

As the sun goes down
Hey
As the sun goes down
Hey

You are so lonely now [x2]

As the sun goes down.

Shooting Schedule

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
1 1 2	2 1 3	London (Leicester Square, Picadilly Circus, China Town, M&M World) Train Station Drama Room	Camera Tripod Selfie Stick Phone Camera Tripod Selfie Stick Phone Camera Dolly Tripod	Casual Clothes Casual Clothes Casual Clothes	- - Guitar, Keyboard, Microphone	Arsena Tanya Naomi Arsena Naomi Tanya Arsena Naomi Tanya Josh

Risk Assessment

Risk Assessment

Group Members: Arsena, Naomi and Tanya Location: Train Station

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Hit by a train	Actors	1	5	Not likely very severe	Make sure no one is near the trains or train tracks during filming or before filming.	Yes
Trip over the platform	Everyone	2	4	Likely Severe	To stand behind the yellow line on the platform	Yes
Fall down the escalator	Everyone	3	2	Not too likely to happen Not too severe	To look carefully before walking with the equipment	Yes
Running at the station	Everyone	5	3	Likely Quite severe	Make sure to take time when in the station. Especially when it is crowded because you could fall and break something or hurt yourself	Yes

Added Value - A-ha and Sinead O' Connor

Mood Board

This is the mood board that we made, a team member came up with the idea of making it an Instagram theme. It contains images of what we plan to film and where, and the genre of our song. 

The History of Pop Videos

Bessie Smith

The history of pop videos started with Bessie Smith who was a blues singer. She was a part of one of the first music videos which included a narrative; which had never been done before. Smith's song was included in a short film called St Louis Blues (1929), this film was shown in cinemas for approximately four years. The significance of it being shown in cinemas for so long, is that because the song became so well known many heard it for years, which would never happen today. In the 1920s this was a way to get an artist's music heard by the public, and that was how the song gained popularity.

Bing Crosby

Crosby was one of the biggest stars of the 1940s, he was an actor who starred in many films. He was also a singer whose talents were showcased in films. This example comes from the film White Christmas (1942), here it shows all attention on Crosby as the camera centres it's attention on the singer. This was so that the viewer could focus on the song and his voice, this then helped make the song popular amongst the public. He also featured in a TV special which featured Dean Martin, who was an up-and-coming star. Martin being shown in this special alongside Crosby helped him gain stardom. 

Frank Sinatra 

Later, Sinatra replaced Crosby as the world's biggest star. Likewise to Crosby, Sinatra also starred in many films where he sang songs such as "New York, New York". The film On The Town (1949) was a musical which was previously a musical on broadway. Frank Sinatra was apart of The Rat Pack, where he performed in concerts.  

Elvis Presley 

Presley was one of the biggest rock n roll stars of the 20th century. Likewise to the previous actors/singers, Presley starred in many films where his music was heard. An example where Elvis Presley starred in a film was Blue Hawaii (1961). This movie portrays Presley as a playboy surrounded by girls, this was showed to get Presley attention from teenage fans. Similarly to Sinatra, Presley sung in concerts but he only toured the USA.

The Beatles

The Beatles showcased their music on Top of the Pops, which gained them popularity amongst the public as this was a very popular music show in the UK. The attention that show gave them allowed their music to progress in the charts. These musicians also had their own film called A Hard Days Night (1964). In this debut feature film we got to see the individual personalities of The Beatles; this fast pace film is full of action which would attract younger audiences. As this film showed them getting into mischief younger fans could relate to their behaviour, and featured their music. Also, The Beatles had the first ever official music video with their song Paperback Writer in 1968. 

Top of the Pops & MTV

Top of the Pops began in 1964 and ended in 2006, which aired on BBC. It was shown every week on a Thursday where artists would perform their song on stage. It also featured the weekly chart update of the latest popular music. 

The first music video that was broadcasted on MTV was Video Killed the Radio Star by The Buggles (1981). In this music video there are a variety of special effects, this was a milestone for music videos as more variety was introduced to pop videos. There is also a little girl there which shows how they are trying to reach a different demographic.

Editing to the Beat

We practised the method of how to edit a music video, this required us editing to the beat of the music. To do this we used premiere pro to edit, using the markers i could see where the prominent beats were. With this i cut the individual clips according to the beat. We also learnt different techniques, such as split screen. This allowed me to have different clips on the screen at the same time. Also we added effects to our music video like lightening to make it more interesting.

Audience Research

We let 3 people listen to our song we chose for our music video. The feedback included the feeling this song gave the audience.  This was the response:

• Upbeat
• Warmth
• Positive/happy
• Feel good

The artists this reminded the audience of was the DJ Major Lazer, Kygo, Tori Kelly and Carly Rae Jepsen. In this music video we expect to see an upbeat video with dancing and fun times, with friends goofing off. If the song was a colour it would be a warm tone like yellow or orange. The pictures the song created in the audiences mind was travelling in different countries. The narrative of this song would be friendship and youth.

After the collection of all the feedback we will be going forward with this song.

Styles of Music Videos

Narrative
A music video which contains a story is a narrative. The benefits of these types of videos is that they intrigue the audience, and keeps them watching even if they don't enjoy the song. Another benefit is that it is entertaining for the viewers and leads more people to view it. The disadvantages of a narrative video is that if the story isn't good the viewer may find it boring. Also, it may cost a lot of money to make.

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Performance
A performance video is where the band is the centre of attention as the play their instruments. The advantages of this is that it exposes the audience to the faces of the band, this gains popularity. The negatives are that it may get repetitive and boring.



Pastiche and Parody
This video contains pastiche and parody.  Pastiche is when an artist has a video which is a reflection of past eras. They usually display this with costumes and the set. A parody video is where an artist mocks or tributes another famous artist. For a pastiche video there can be some disadvantages such as some may not get the reference to the past era.



Animation
This is when a music video is purely animated. It can feature other aspects but it is mostly animation. It can be various types of animation, like hand drawn or claymation or CGI. The benefits of this is that the creator has the freedom to be creative and make things you can't do in real life. Also, it costs less than making a complex video in real life.



Intertextual
This is when a video is based on a well known movie or story etc. The advantages of having an intertextual music video is that people may get the reference and enjoy the video more. Furthermore, it will make people share the music video on social media as they'll want everyone to see it. On the other hand people may not get what the video is trying to be, therefore they won't enjoy it as much.

Concept/Abstract 
A concept video is where the song has nothing to do with the video. They are more abstract and make little sense. The advantage of these types of videos is that it can be interesting for the viewer and engaging. It also makes the audience analyse the video and think about what it may mean. The disadvantage is that it could be too weird therefore the viewer will dislike the video.


Cinematic
This is a music video which features clips of the movie the song is for. The positive of having a cinematic video is that fans of the movie will listen to the song and watch the video.

Music Video Evaluation

During this exercise I learned how to edit in a different way. This required another way of editing different from the thriller technique. This time i had to overlap several clips which was filmed from different positions. Then I cut the clips so they'd go with the song. With my music video I think I edited it well, it is simple and is cut accurate to the music. Though this was an experiment I can still improve. For example, i should film from various angles and cut more to the beat of the music when i have more clips.

Production Team

During this course I will be working in a pair with Arsena. The music genres she likes are: R&B, Hip Hop and Pop.  My partner is a hard working person, and always manages to get her work done. Her strengths are editing as she knows what to do and what looks good. I can always depend on her second judgement as we both work well together. Tanya is a competent team member and always manages to complete the tasks which needs to be done, to an excellent standard. She is never afraid to get in front of the camera which is helpful as when we need someone to do something on camera she will volunteer.  Tanya likes music such as hip hop and R&B from artists such as partynextdoor and Iggy Azalea.

Brief

The task that has been assigned for me is to produce a music video up to 5 minutes. Another product we have to develop is a  ‘digipak’ (Six panels) for its release on CD and a magazine advertisement for the digipak. Moreover I will have to make a critical evaluation of my work.

Welcome Post

Hello, welcome to my A2 media studies blog. During this course i am going to make a promotional package for a new artist which includes a music video also. As I go along I will record my research, planning and evaluation.