On the first day we went to London to visit several places which would feature in our music video. During this we filmed in several spots that were famous in London, we got round to most of them which made it a very long day. We took our equipment and filmed throughout our whole journey to and from London. I filmed most of the video in a first person angle of Arsena and Tanya, which was a of fun for all of us as we got to experience London. Luckily the weather was good which fit the mood of out music video perfectly.
On the Second on filming we went to our school's drama room to film the band scenes. We got instruments from the music rooms and started filming. We played our song from a phone and I began filming with the dolly. This room had a black background and lighting which help us achieve a professional setting for this scene.
On the second day of editing we continued to add more footage of what we shot. This included the band scene which we added between the location shots. Also these clips were not long as we didn't want to slow down our fast paced song. This concluded our editing and we were satisfied with the results.
To create the advert I used Photoshop in order to manipulate the pictures I took previously in our band photoshoot. To do this I used tools to add the band name, the ratings and logos. I copied images from the internet and pasted them into our advert to make it look more credible. I edited the photo to make it look more eye catching and attractive to potential audiences. To solidify all the work I merges all the layers I created together so they wouldn't move.
In order to make the digipak I used Photoshop again. This time I had to edit individual pictures separately so it would become one final digipak. I edited the contrast and saturation of the photos and added effects so that it would look like a real band's album cover. To make it seem more realistic I added small things found on real albums such as a barcode, tracklist, cd print and spine.
On our first day of editing we were able to get a lot done on Premiere Pro. Arsena edited our video to the beat of the music, as the song is quite fast paced we used several clips with cuts in between them so our clips were only seconds long. Also we had to match the song up to the lip syncing in our video, as well as this effects were added to make a smooth transition between shots.
Laura Mulvey
Mulvey's feminist view of cinema can also be suitable for music videos as the theory that women are views as sexual objects of male desire. She also states how the camera is a heterosexual males point of view as they focus on a women's assets.
Blurred Lines - Robin Thicke
Firstly, this music video sparked controversy and has been banned from 20 university student unions due to it's questionable lyrics. The title itself presents the indication of unconsented sex, the "blurred line" Thicke sings about shows how he is unable to figure out if a woman wants to sleep with him or not, so he pursues her further as the lyrics suggest. The music video shows women parading around the men in little clothing. The models are shown flirting with the artists while they seduce them. There is also an unrated version where the girls are completely topless, which heightens the sexual objectification of them and submits to the the male gaze.
Hard Out Here - Lily Allen
The message that Allen was trying to present was that women in society and music videos are constantly getting pressured to have a certain appearance to be accepted in society. She also calls out the over use of women twerking in the camera to satisfy men, and the sexual suggestive images of every thing she must do in her video to heighten her sexuality in order to please men. However, the irony is that she features black women twerking and being sexually explicit. Hence, the reason why she may be seen as a hypocrite as she is doing what she's calling others out for doing.
Wrecking Ball - Miley Cyrus
Previously known as the sweet teenage american sweetheart due to her portrayl of a popular kids show on Disney channel, Hannah Montana. As an attempt to get rid of this well known image, Cyrus exploits herself in her music video "Wrecking Ball". She is shown in a vest and underwear showing most of her skin while using a hammer, also a phallic object, to break walls. Then she is naked on a wrecking ball. These sexualized images of Cyrus can be seen as a way for her to transform into someone else and get an older audience. This can also be seen as a way to gain attention by causing controversy with her sexual objectification.
Adult Swim - DJ Spinking
A current theme in most music videos, especially rap videos, is that we see the sexual objectification of women. However, a reoccurring factor in these videos is to exploit black women above all races. This depiction of the black race can be shown in a negative portrayal. The hyper sexual image of black women presents a more erotic figure to others; which leaves black women to be nothing more than a sexual fantasy for those to desire and lust over. This leads to the belittling of women of the black race, as others outside the race will see black women as being provocative and promiscuous. In this music video we see that the close ups are of the black women's bodies. They sit on the cars not contributing much to the video only to be seen as eye candy and another prop on set much like the cars being showed off. While the men can be seen fully clothed the women wear next to nothing, in an attempt to sexualize them further.
During this task we created another lip syncing video to the song "I Got You Babe", similarly to our previous video I took various shots from different angles. With this I filmed each of my partners in an individual close up and also a wide shot of them singing together. We also introduced the use of the dolly into our work, this was so we could get some more unique shots. The dolly helped the camera move smoothly from one person to another with both close ups and wide shots. Then we had to edit the footage on Premiere Pro. As we have previously done this before it became easier to match up the song with the video. In order for their mouths to sync up with the music I had to mark the beat to where the singing started from Sonny and Cher. I then proceeded to match the clips accordingly, switching from one angle to another.
First started as a runner then got promoted to an assistant director
A freelancer for OB Management
Nava has made 24 music videos in one year
He also made an advert for L'Oreal in 2012 Adverts are at a higher budget
Now that Nava has become a more successful director and is behind artist's videos such as: Jessie J, Ed Sheeran, Calvin Harris etc. We get to see some of his signature styles as a director. However, unlike some directors Nava doesn't have a clear style on how the videos are presented for example: vibrant colours, black and white or a common theme throughout his videos. However, we do see the type of camera angles he likes to use, Nava seems to like to use a lot of widescreen and close ups of the artist and any other actors featured in the video.
How Deep Is Your Love - Calvin Harris
Emil Nava also directed one of Calvin Harris' music videos called How Deep Is Your Love. Throughout the video it is prominent who the star of the video is, Gigi Hadid stars as a girl going through a trippy journey. The camera angles tend to focus clearly on Hadid as Nava tries to showcase her beauty. This can also be seen as Nava taking the Male Gaze approach, as the camera focuses on the model's sex appeal.
Additionally she wears little clothing as a way to provoke more sexual attention.
On the first day we went to London to visit several places which would feature in our music video. During this we filmed in several spots that were famous in London, we got round to most of them which made it a very long day. We took our equipment and filmed throughout our whole journey to and from London. I filmed most of the video in a first person angle of Arsena and Tanya, which was a of fun for all of us as we got to experience London. Luckily the weather was good which fit the mood of out music video perfectly.
